“ Welcome Wine lovers and snobs alike. Formatting’s fresher! The folklore grows.”

wine merch as fresh as grapes on a vine

Welcome to Bag & Bard.

Where wine snobs swirl, slogans sip back, and every product is stitched with sarcasm and soul.
This isn’t just a shop — it’s Hermann’s folklore, wearable.
Tank tops roast bland blends.
Tote bags whisper cellar secrets.
Designs ferment rebellion, resilience, and regional pride.

Shop now

We ritualize the overlooked, remix the iconic, and document every pivot like it matters—because it does. Whether you’re here for the parody tasting cards, the stitched truths, or the teachable UX, you’re part of the story now.
Browse boldly. Swill happens. Legacy lives here.

Wearable Rituals for Wine-Loving Rebels

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If Chances CAN Be Taken Tee

If Chances CAN Be Taken Tee

$20.18

If Chances CAN Be Taken Tee

$20.18
Life Begins After Coffee!! Tee

Life Begins After Coffee!! Tee

$29.53

Life Begins After Coffee!! Tee

$29.53

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Carried and Worn - Funny Wine Totes for Sarcastic Sippers!
Sip Happens: Totes for the Grit-Soaked Grapevine - Bag & Bard

Carried and Worn - Funny Wine Totes for Sarcastic Sippers!

Wearable Rituals for Wine-Loving Rebels
Wearable Rituals for Wine-Loving Rebels - Bag & Bard

Wearable Rituals for Wine-Loving Rebels

Fieldnotes and Folklore - When in Doubt, Write it Down!
Write It Down, Live It Loud - Bag & Bard

Fieldnotes and Folklore - When in Doubt, Write it Down!